Been looking at the development of AI copywriting, and the results are scary. Likewise, some of the AI-generated art I see on Twitter. Inevitably, AI-generated Drumcode tech-house tosh is just around the corner, and with it, tracks that are the calibre of DJ tools for most modern genres.
What will it mean? At its worst, industry teams putting together packages based on metrics. Celebrity DJs honed for their looks and mass crowd appeal, placing a name to the music they’ve had zero input in. We’re there already with EDM and business techno, and the ghost producer is the only person getting put out now.
And as a producer or a DJ, getting listeners on YouTube or Spotify will be even more challenging, which are massively saturated platforms anyway and will only get worse. The same with any other major platform that comes along to replace those.
And what’s saddest is that most of the public won’t even care. In my experience, most people don’t really care about music. You only have to look at the amount of YouTube channels set up for “Chilled Beats 8” and “Music To Study To”, and we’re practically here already.
On a slightly more positive side, we will see the rise of the aforementioned “organic DJ”. The DJ revered for their curating abilities along with their ability to keep the party going. And there will always be a place for real music radio shows. As always, commerce will dictate matters, and these endeavours will operate on the sidelines with a fraction of the budget and profit that AI-generated music will generate.
If society truly drowns in this shit, then one thing that might counter it is the rise of the collective. 2 or 3 producers and 2 or 3 DJ’s and the only place you’ll hear their own produced music is at their nights. A bit like the reggae sound systems of old.
Of course, this means a consistent output of quality to pull people in, but AI will never replace talent in an individual or said individual’s desire to make music or DJ simply for the buzz. And yes, it’s going to 300 capacity nights that break even at best. They’ll probably be excellent and shit all over the mega-fucker one-day raves and festivals that dominate things financially, but as mentioned, we’re essentially there already.